AI MINDSET Guide Book
A comprehensive guide to the AI MINDSET current brand identity - turning AI into a methodology with smart workflows that create business impact.
Personal Identity Brief
A deep dive into the core elements that define the AI MINDSET brand
Essence
Translating systems thinking into a warm, minimal, and intelligent brand, bridging human warmth and robotics through the metaphor of sunlight.
Personality
Intelligent, warm, aesthetic, and precise. Bold in idea, calm in execution. Simple yet clever, and distinctly human.
Aesthetic Anchors
Core concepts like "workflows" and "stacks" guide the visual and conceptual framework.
Core Values
Prioritizing visual presentation, clarity, meticulous details, and clean structures. Emphasizing visual teaching through diagrams and systems.
Visual Motifs
Inspired by transit maps (system pathways, crossroads), subtle natural hints (single-line leaf/tree), soft geometric iconography, and layered pencil/ink grain.
Color Direction
Yellow as the primary hero color, signifying light and warmth, complemented by neutral tones (black, white, graphite gray), with muted metro blue as an optional accent.
Tone & Feel
A visual explainer, utilizing small, tidy diagrams and light guidance lines. Projects a bold message with refined craft, confident hierarchy, and no clutter. like gentle animations that makes you smile with joy
Avoidances
Steering clear of neon aggression, busy details, cold-tech sterility, childish gamification, and literal realism in illustrations.
North Star
After meeting me, people change their mindset towards how to use AI in their workflows.
Professional Identity
AI Strategist
Product executive with academic and training programs. Creating language and infrastructure for "how to work and adopt AI" in organizations (see my website below)
Metro System Approach
Working like a metro system - straight lines, clear grid, defined stations - turning ideas into actionable work paths.
Value Promise
Mindset Transformation
Changing mindset about AI - from learning "how to ask" to capabilities of planning, stacking systems, and real integration into work processes.
Business Problem Solving
Solving business problems through product thinking, workflow building, and practical tools tailored to the role and organization.
Unique Differentiators
Rare Combination
A rare blend of product builder, systemic thinking + language design + practical training
Bridge Between Worlds
Apple on the side of cleanliness, precision and smart simplicity; Pixar on the side of personality - "the yellow robot" that thinks, speaks and creates together with people.
Core Services
Consulting & Mapping
AI adoption strategy map and diagnostics
Management & Team Training
Upskill for C-level and teams, Builders program,
Role based workshops, prompt engineering technics and thinking with machines concept
Solution Building
From Custom GPTs and automations, to real product building and scalable work templates.
Content Infrastructure
Template library, learning cards, decks, cheet sheets and products for internal use
Visual Brand Language - Principles
Layout & Structure
Straight lines, "metro" grid, sharp typographic hierarchy
Color Palette
Black, yellow, white - with the option of graphite gray as neutral
Visual Elements
Linear iconography, functional yellow robot character
Motion & Interaction
Movement rules and micro-interactions that emphasize clarity and guidance along paths
New World Skills - Educational Message
System Stacking
Prompt Engineering
Data Work
Human-Machine Communication
Documentation & Quality Control
Continuous Learning & Organizational Integration
The Yellow Robot Character
Character Purpose
The yellow robot serves as the brand mascot, embodying the bridge between systematic precision and helpful personality.
Usage Guidelines
  • Training materials and educational content
  • Help sections and guidance elements
  • Copy and messaging personification
  • Visual demonstrations and illustrations
(*note: the robot character has a lot of versions, attached separately)
Brand Positioning Statement
Turning AI into a methodology:
smart work paths that create business impact
Initial Deliverables
Brand Identity
Systemic and responsive logo, typographic signature, basic usage rules.
Brand Book
Short brand book - colors, typography, grid, icons, sample set for screens and slides.
Templates
Presentation deck, one-pager, LinkedIn post, landing page, signature.
Robot Character
Guidelines for the robot character and its uses: training, help, copy, illustration
All Rights Reserved
This document and its contents are confidential and proprietary to AI MINDSET.
Unauthorized distribution or reproduction is strictly prohibited without explicit written consent.